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  3. 我校師生在第一屆全國新零售買手創業實戰大賽取得佳績

    時間:2019-07-01 瀏覽量:329

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           本網訊(記者 侯佳均 雷園園)6月27日,由中國商業聯合會主辦、全國商業職業教育教學指導委員會指導、阿里巴巴速賣通官方協辦的第一屆全國新零售買手創業實戰大賽技能賽(模擬實踐)落下帷幕。我校管理學院電子商務系選派的6支隊伍均獲得傲人成績。其中,4支隊伍獲得特等獎,1支隊伍獲得一等獎,1支隊伍獲得二等獎。我校教師陳志軒、侯佳均、王寶軍、蘇海洋均獲得“優秀指導教師特等獎”榮譽稱號。


    榮譽證書(侯佳均 提供)

      賽前,參賽隊伍可獲得一個模擬賬號,需要利用20天的時間熟悉模擬平臺的相關運營規則。正式比賽為期7天,在這7天內參賽學生要根據題目要求進行市場分析,做出最優的經營決策,最后通過店鋪盈利率等相關指標進行分數評定。

      比賽期間,我校學生課余時間都聚在一起討論學習,并對運營中遇到的問題、收獲的經驗做詳細記錄。當然,優異成績取得的背后離不開老師們的耐心指導。幾位指導老師高度重視本次比賽,從賽前的規則講解、賽中的答疑解惑以及賽后的經驗總結,前后共召開了6次集體會議。
      通過參加大賽,學生普遍反映學到了很多課本上學不到的東西,對之前學的跨境理論知識有了更深入的理解,對跨境電子商務的運營流程有了更清晰的認識,商務英語水平與決策思維能力也得到了很大的提升。

      近年來,我校始終以“深化產教融合”為目標,致力于建立“以終為始”、以市場真實需求為導向的教學機制。同時鼓勵所有師生以賽促學,借力企業資源,實現校企協同合作育人,最終推動商業人才教育供給適應新時期中國面對全球進行商業市場拓展的需求。

            據介紹,此次大賽首次由中國商貿行業聯手阿里巴巴,設計以阿里巴巴全球速賣通為平臺,以開設真實的跨境電商出口零售店鋪為形式的公平、真實的商業競技舞臺。大賽旨在模擬速賣通平臺,給參賽者創造一個模擬的跨境電商運營環境。參賽者通過該平臺可以進行公司注冊、商品采購與發布、營銷活動策劃、物流設置、客戶服務、在線交易等所有與真實跨境電商運營相關的實戰經驗。共有來自全國15個省賽區、187支隊伍參加,海外賽區和中外混編賽區共計超50支參賽隊。

         


             文字錄入:雷園園  管理學院;編輯:陳姣娣


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